Supporting our patients and communities Raising awareness of healthcare needs
Working to raise awareness of the dangers of iron deficiency in Lebanon and Jordan
2 October 2019
Sustainability, Goal 3: Good health and well-being, Case Study
In 2018, in Lebanon and Jordan, we collaborated with public and private organisations to raise awareness of the dangers of iron deficiency.
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Good health and well-being
Ensure healthy lives and promote well-being for all at all ages.
Our purpose is to provide high-quality pharmaceutical products in an inclusive and affordable way. By emphasizing quality and accessibility, we ensure that our products benefit people around the world and contribute to health and wellbeing.
Iron deficiency affects almost one-third of the world’s population and has a high prevalence in the MENA region. Our teams partnered with the Jordanian and Lebanese Ministries of Health and medical diagnostics company Biolab to organise a large-scale awareness and testing programme in both countries. Throughout the campaign, we provided free testing and used public booths and TV broadcasts to spread awareness.