Case Study, Sustainability, Goal 3: Good health and well-being

The King Hussein Cancer Foundation (KHCF) is the largest community organisation dedicated to combating cancer in Jordan.

We have been a partner since 2008 and for more than a decade have supported KHCF’s focus on fundraising and development, global advocacy, and public awareness on early detection and prevention of cancer and patient support.

Breast cancer is the most common form of cancer in the Eastern Mediterranean region. The incidence has been increasing in recent years, including in women under 50, and is expected to double by 20301. Through our long-standing partnership with KHCF, we support a region-wide breast cancer programme including awareness raising, public outreach and screening. Working across multiple platforms, including social media, TV and radio, we continue to spread our message on the risks and prevention of breast cancer across ten MENA countries.